One of London's top interior design companies, Grey Interiors, put a high value on having an up to date portfolio of images of their prestige projects in and around the capital. Having seen my work on various architectural projects they have used me continuously ever since. This recent project in Tottenham Court Road, London, was to shoot images of the interior design spaces but include staff members also. The company 360i - a top award winning digital marketing company set a demanding brief for Grey and in turn they wanted me to capture the essence of the design and functionality of this recent conversion within the iconic Hele's Building in this busy part of central London.
As you see the images sensitively interpret the space and design whilst including members of staff as they work. Attention to detail on my part, along with exposures that optimise the depth of contrast and colour were essential. Here you see just 5 of the approx 300 images submitted for the shoot. The importance of professional photography that interprets the brief well cannot be overestimated as a tool for companies to use in their marketing portfolio.